tyrekicker

tyrekicker
/'taɪəˌkɪkə/ noun
a prospective customer who wants to examine every option before making up his or her mind about a purchase (as opposed to a ‘first choice’ who chooses the first option available)
(NOTE: The usual US spelling is tirekicker.)

Marketing dictionary in english. 2015.

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Look at other dictionaries:

  • first choice — /fa:st tʃɔɪs/ noun a prospective customer who chooses the first option available, as opposed to a ‘tyrekicker’ who wants to examine every option before coming to a decision …   Marketing dictionary in english

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